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16 Years
experience
Hospitality Loyalty Programme Experts
Inspire Loyalty is a dedicated loyalty programme provider serving the hospitality sector. With deep-rooted expertise in hotel and restaurant operations, we deliver tailored solutions to enhance customer retention and direct bookings. Our platform combines innovative technology with a fully managed service, enabling businesses to collect valuable customer data, reward repeat visitors, and reduce reliance on third-party booking platforms. Backed by over two decades of industry experience, we prioritise exceptional service levels, including guaranteed 24-hour response times for client and member inquiries.

Our solutions integrate seamlessly with property management systems and retail partners, offering flexible redemption options through branded loyalty websites. With a proven track record of increasing repeat business by up to 20% for clients, we empower hospitality businesses to build lasting relationships with their guests while optimising operational efficiency.
Services
Loyalty Programme Management Points-Based Rewards System Customer Data Analytics PMS Integration Services Gift Code Redemption Platform Branded Loyalty Websites Member Support Services Direct Booking Incentives Retail Partner Integration Hospitality CRM Solutions
Details
  • Year established: 2010
Highlights and features
  • 20+ years of hospitality industry expertise from our founding team
  • Guaranteed 24-hour response for all member and staff inquiries
  • Seamless integration with property management systems and retail partners
  • Proven 20% increase in repeat business for clients like Fonab Castle Hotel
  • Flexible redemption options including Amazon and John Lewis gift codes
What people say
Increased direct bookings by 20% Effective member recognition system Seamless integration with PMS Excellent 24-hour support Proven financial returns
Services
Loyalty Programme Management
Our comprehensive loyalty management system helps hospitality businesses retain customers through tailored rewards. By integrating with existing operations, we enable automatic points accumulation and redemption, reducing administrative burdens while increasing guest engagement through personalised offers.
Points-Based Rewards System
This innovative points system allows guests to earn rewards through stays or purchases. Businesses can customise reward tiers and redemption options, including exclusive experiences or retail gift codes, creating measurable incentives for repeat visits and direct bookings.
PMS Integration Services
We offer seamless integration with property management systems to automate points allocation and guest recognition. This ensures accurate data tracking across all customer interactions, enabling targeted marketing campaigns and improved operational efficiency for hospitality providers.
Gift Code Redemption Platform
Our platform supports diverse redemption options through partner retailers. Guests can exchange points for digital gift codes from major brands, while businesses benefit from reduced inventory management costs and enhanced reward flexibility for their customers.
Branded Loyalty Websites
We create tailored loyalty portals that reflect each business's unique brand identity. These platforms provide members with exclusive offers, point tracking, and easy redemption options, while giving businesses valuable insights into customer behaviour and preferences.
People
Steve Risk
CEO
With over 20 years in hospitality management, Steve founded Inspire Loyalty in 2010 after senior roles at major hotel chains. He specialises in loyalty programme development and direct booking strategies for independent hospitality businesses.
Diane Duncan
Member Support
Diane provides dedicated support for loyalty programme members, ensuring timely resolution of queries and maintaining high service standards. Her team handles over 2,000 active member accounts across hospitality clients.
Terry Kernan
Technical Lead
Terry oversees technical implementation and system integrations. With expertise in hospitality technology, he ensures seamless connections between loyalty platforms and property management systems for efficient operations.
Kerry Hall
Marketing Consultant
MCIM-qualified Kerry develops marketing strategies for loyalty programmes. She focuses on customer acquisition and engagement tactics that align with hospitality industry trends and digital marketing best practices.
Craig Gee
Graphic Designer
Craig creates visual identities for loyalty programmes, ensuring brand consistency across digital platforms. His designs enhance user experience while maintaining alignment with each business's unique hospitality offering.
Questions
How does your loyalty programme increase direct bookings?
By offering exclusive member benefits and recognition, we incentivise guests to book directly through your website rather than using third-party platforms, reducing commission costs.
Can the system integrate with our existing property management software?
Yes, we offer seamless integration with major PMS providers to automate points allocation and guest recognition across all customer interactions.
What retail redemption options are available?
Members can redeem points for gift codes from Amazon, John Lewis, Waitrose, Love2Shop, Virgin Wines, and other major retailers through our digital platform.
How do you support hospitality businesses during implementation?
We provide full implementation support including staff training, system configuration, and ongoing technical assistance with guaranteed 24-hour response times.
What metrics can we track through the loyalty platform?
Our system tracks member engagement, redemption rates, booking sources, and customer demographics to help optimise your loyalty strategy and marketing efforts.
How does the points earning process work for guests?
Guests earn points automatically through integrated payment systems or staff-activated barcode scanning, with real-time updates accessible through their online loyalty account.
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