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Your Home Away From Home in Historic Swaffham
Established in the 16th century, George Hotel, Swaffham combines historic charm with modern comforts to deliver exceptional hospitality. Our 30 en-suite rooms, free parking for 60 vehicles, and award-winning restaurant using local produce create an ideal base for exploring Norfolk. The hotel's Pedlars Suite accommodates conferences, weddings, and events with professional support. Guests benefit from our central location near Royal Sandringham, Norwich, and the North Norfolk Coast. Our team maintains the property's character while ensuring contemporary amenities meet modern expectations.

The bar's selection of real ales and locally-sourced menus cater to both visitors and residents. Complimentary WiFi and disabled parking facilities demonstrate our commitment to accessibility. Regularly updated event programming and proximity to attractions like Thetford Forest enhance guest experiences. We preserve the building's heritage through careful maintenance of features like the medieval church's hammer-beam roof nearby. Our location in Swaffham's market town connects guests to regional history through Howard Carter's museum and Saturday markets.
Services
Accommodation Restaurant Event Facilities Free Parking Local Tours
Highlights and features
  • We offer 30 en-suite rooms with free parking for 60 cars
  • Our restaurant uses local produce for traditional Norfolk cuisine
  • Purpose-built event space for weddings and conferences
  • Bar serving regional real ales alongside bar meals
  • Strategic location near Royal Sandringham and Norwich
Services
Accommodation
Our 30 en-suite rooms preserve historic charm while offering modern comforts. Each room features contemporary amenities within a 16th-century coaching inn setting. Guests enjoy free WiFi and proximity to Norfolk's key attractions through our central Swaffham location.
Restaurant
The restaurant serves locally-sourced cuisine using seasonal Norfolk produce. Menus combine traditional British dishes with modern presentation, complemented by a selection of regional real ales in our characterful bar area.
Event Facilities
Purpose-built Pedlars Suite hosts weddings, conferences, and banquets with professional support. The space combines modern functionality with traditional aesthetics, offering flexible layouts for up to 150 guests.
Free Parking
Complimentary on-site parking available for 60 vehicles, including one designated disabled space. Secure parking provided with direct hotel access, eliminating need for external transfers.
Local Tours
Strategic location enables easy access to Norfolk attractions including Royal Sandringham, Norwich Cathedral, and North Norfolk Coast. Guests receive local knowledge support for planning visits to nearby historic sites and natural landscapes.
Questions
Does the hotel offer event hosting facilities?
Yes, our purpose-built Pedlars Suite accommodates weddings, conferences, and banquets with dedicated support.
What dining options are available?
We serve bar snacks, restaurant cuisine using local produce, and a selection of real ales in our traditional bar.
Is parking available at the hotel?
Yes, we provide free on-site parking for 60 vehicles including one disabled parking space.
What nearby attractions can guests visit?
We're near Royal Sandringham (15 miles), Norwich (28 miles), Thetford Forest (20 miles), and Howard Carter's museum.
Are there accessibility features?
We offer one designated disabled parking space and free WiFi throughout the property for guest convenience.